Brand Identity, Storytelling, & Product Development
Fashion history offers a unique lens for understanding products, consumers, and brand identity. I help fashion companies translate rigorous research into strategic guidance for brand storytelling, identity, product development, and creative direction. Whether drawing on a brand's own heritage, interpreting archival collections, or situating new ideas within broader histories of fashion and consumer culture, I provide research-based insights that help shape authentic narratives, inform creative direction, and guide product development that resonates with contemporary consumers.
Archive Development & Collection Management
A well-managed archive is an invaluable resource for preserving a brand's history and informing its future. Drawing on extensive experience in museums, fashion collections, and archives, I help companies develop collection strategies that align with their identity, heritage, and long-term goals. From establishing acquisition priorities to advising on archival facilities, storage systems, and collection care, I provide practical guidance for building, preserving, and activating fashion archives that support research, design, and brand storytelling.