Brand Identity, Storytelling & Product Development
Fashion history offers a unique lens for understanding products, consumers, and brand identity. I help fashion companies translate rigorous research into strategic guidance for brand storytelling, identity, product development, and creative direction. Whether drawing on a brand's own heritage, interpreting archival collections, or situating new ideas within broader histories of fashion and consumer culture, I provide research-based insights that help shape authentic narratives, inform creative direction, and guide product development that resonates with contemporary consumers.
Archive Development & Collection Management
A well-managed archive is an invaluable resource for preserving a brand's history and informing its future. Drawing on extensive experience in museums, fashion collections, and archives, I help companies develop collection strategies that align with their identity, heritage, and long-term goals. From establishing acquisition priorities to advising on archival facilities, storage systems, and collection care, I provide practical guidance for building, preserving, and activating fashion archives that support research, design, and brand storytelling.
Custom Courses, Workshops & Lectures
Fashion history provides powerful tools for understanding today's industry. Drawing on years of teaching experience at Parsons, the Fashion Institute of Technology, and Georgetown University, I develop customized educational programs for fashion companies, museums, and organizations. From one-time lectures to multi-session courses and hands-on workshops, each program is tailored to the client's goals and audience. Topics include denim, fashion and technology, body politics and size inclusivity, the histories of couture and ready-to-wear, retail and consumer culture, brand history, trend cycles and forecasting, and object-based approaches to fashion history using garments, textiles, and archival materials.